Every list goes quiet in places. Someone changed jobs, lost interest, or set up a filter. Those contacts cost more than they seem: mailbox providers notice when most of your emails are ignored and start placing them in spam — for everyone.
Find out who is drifting
Campaigns›Re-engagement sorts every contact into a tier from their real opens and clicks:
- Engaged — reading regularly.
- Cooling — fewer opens than before.
- Dormant — nothing for a long time.
- Never engaged — never opened at all.
- Suppressed — paused, so they get no campaigns.
Ask once, kindly
Send the Cooling and Dormant tiers a short, honest email: “Do you still want to hear from us?” Make the choice one click. Devlo can add a keep-me link to re-engagement emails — whoever clicks it stays.
- Keep it short and personal — no big sale banner.
- Say what they will get if they stay.
- Make unsubscribing just as easy as staying.
Let the rest go
Contacts who do not answer can be suppressed — by hand, or automatically with a sunset policy in the Re-engagement settings. Suppressed contacts are not deleted; they simply stop getting campaigns, and can be restored any time.
A smaller list of people who read is worth more than a big list that ignores you. Your open rate goes up, complaints go down, and more of your email reaches the inbox.
Put it into practice
Devlo has these checks built in. Start free — no card needed.
