Home/Features/Re-engagement
Re-engagement

Win back quiet contacts before they cost you.

People who stop opening drag your sending reputation down. Devlo sorts your list by how engaged each contact is, so you can win them back — or let them go.

Engagement tiersKeep-me linkSunset policyCSV
Re-engagement
Re-engagement in Devlo
What you get

A list that
stays alive.

Mailbox providers watch how many people ignore you. Re-engagement keeps that number low.

Engagement tiers

Every contact is placed in a tier — Engaged, Cooling, Dormant, Never engaged or Suppressed — from their real activity.

Win-back campaigns

Send a re-engagement email to the quiet tiers, from the same campaign tools you already use.

"Keep me on the list"

Re-engagement emails can carry a link people click to stay. One click and they are back with you.

Sunset policy

Contacts who stay silent can be suppressed automatically, so they stop hurting your sends.

Needs attention

A tab shows the contacts that need a decision now, so nothing waits forever.

Report and export

See which campaign each contact got and export the list to CSV.

01 — SORT

Know who is drifting away.

Devlo looks at each contact’s opens and clicks over time and places them in a tier, so you can see at a glance how healthy your list is.

  • Engaged, Cooling, Dormant
  • Never engaged and Suppressed
  • Counts at the top of the page
Re-engagement
Re-engagement in Devlo
02 — ACT

Ask once. Then let go.

Send the quiet tiers a win-back email with a keep-me link. Whoever clicks stays; whoever doesn’t can be suppressed by your sunset policy.

  • Keep-me link in the email
  • Suppress after silence
  • Fewer ignored emails
New Campaign

New Campaign

NS
✦ Write with AI
✦ Write
SUBJECT LINES · pick one
{first_name}, your summer pass is 20% off Best · 41% predicted opens
Summer at Peak Fitness starts Monday 34%
One month, 20% off, zero excuses 31%
Peak FitnessEmma, your summer pass is 20% off
Weekly newsYour Monday update…
BankYour statement is ready
CalendarTeam call at 10:00
DeliveryYour parcel is on its way
Questions

Good to know.

No. They stay in your account and are only kept out of your sends.

No — it is a setting. You can review tiers and act by hand instead.

Gmail and Outlook notice when most of your emails are ignored and start sending them to spam. Fewer, interested readers get you further.

Ready togrow smarter?

Bring your list, we'll bring the deliverability. Set up takes an afternoon, and the Free plan stays free.